Fashion · US and UK audience growth
Farah Talib Aziz
Restructuring the audience strategy to turn strong products into stronger international demand.
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Stock editorial image
The challenge
The brand had strong products but was not reaching enough of the right customers. Paid media was generating a ROAS of approximately 6, but the audience structure was limiting reach and international growth.
What Digital Pacers changed
Digital Pacers restructured the target audience and built a focused approach to reaching potential customers in the United States and United Kingdom. The work aligned market selection, audience development and campaign decision-making around the brand's strongest commercial opportunity.
The outcome
ROAS increased from approximately 6 to 14, while sales surpassed $216,000. The result demonstrated the value of improving who the brand reached—not simply increasing spend.
Performance figures are based on Digital Pacers engagement data. Results vary by brand, market and execution period. The supporting image is an stock editorial image, not original client campaign photography.
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